New Real Estate Association Website Launch: Greater Tampa REALTORSÂ®

Published: Thursday, April 27, 2023 | Tags: real estate association case study, real estate association websites, real estate associations, real estate case study

The Greater Tampa REALTORS® has recently launched their brand new website, featuring the latest and greatest in real estate website software. This innovative platform was designed with the modern user in mind, featuring sleek design elements and advanced functionalities that allow for a seamless user experience from becoming a member to members managing their accounts and accessing property listings, market data, and educational resources.

By leveraging the best real estate website software, Greater Tampa REALTORS® has created a website that sets the standard for the industry. In this blog, we will explore the exciting new features and design elements that make this real estate association website a must-visit destination for agents, affiliates, and home buyers in the Tampa Bay area.

Table of Contents

Real Estate Association Website Software Features

Are you looking to improve your member engagement with a dynamic online experience? Here are a few of the many features Great Tampa REALTORS® (GTR) has access to using Freedom Software without ever waiting for a developer or IT support.

Customizing homepage content
Creating new dynamic web pages and unlimited forms
Uploading images, PDFs, files, and photo albums/galleries
Updating the menu navigation and staff directories as needed
Publishing blog and news articles
And so much more!

Custom Mobile-Friendly Website Design

Homepage Quick Links: The website features easy-to-use quick links for the main categories, helping members navigate the site quickly.
Monthly Market Statistics: The homepage provides up-to-date monthly market statistics, including closed sales, inventory changes, and changes in median sales price.
Round-Edged Image Components: Using round edges on image boxes adds a softer, more stylistic look to the website.
Vibrant Branding: GTR’s brand features bright, vibrant colors. These colors are integrated across the site, including a gold-to-yellow gradient and a bright blue secondary color, all against a navy-based background.
Simple Membership Call-to-Action: The site's main call-to-action is to join as a member, and this message is promoted across the site.
MLS Property Search: A property search bar is prominently featured on the homepage for users to search for residential, multi-family, and rental properties easily.
Custom Headers: Every interior page features a wide header with various images, providing a unique look and feel for each page.
ADA Widget: The website includes an ADA widget to ensure compliance with accessibility standards for individuals with disabilities.

Featured Web Pages

Detailed Overview Pages: The website provides detailed overview pages for each main section, including Community, Affiliate Partners, Education, and Membership. This eliminates cluttered navigation and unnecessary subpages while allowing users to dive deeper into the content.
Collapsible Content: The Market Stats and Member Benefits pages feature collapsible content, making it easier for visitors to digest the information without long-scrolling pages. This same approach is often used for the FAQ pages.
Staff Lister: The Staff page features team headshot cards that allow visitors to email staff members directly by hovering over their pictures.
Affiliate Directory: The Find an Affiliate page showcases a directory of GTR’s Affiliate Business Partners, allowing visitors to search by name, city, or zip code.
Find a Member Directory: As buying and selling a home is a significant transaction, the Find a REALTOR directory is a vital page on the site. The detailed search form helps consumers find an entrusted professional to work with.

Intuitive and Easy-to-Use Navigation

Main Navigation: The navigation on GTR’s site is very clean and uncluttered, with a single drop-down for secondary menu items.
Utility Menu: At the top of the website, you'll find the utility menu with quick links to important pages, including Become a Member, Find a REALTOR, and Member Portal.
Search Bar: One of the essential functions on this site and in the navigation is the search bar. If visitors hover over the search icon, a search bar drops down where users can easily pop in the keyword or content they need.
Footer navigation: This is another important sitemap quick links section that users often visit to find content quickly and search for contact or member support information.

Launching this next-generation website is a fantastic example of Greater Tampa REALTORS® commitment to providing valuable benefits to their members and communities.

Ready for a website redesign?

Contact us to learn about redesigning your website or membership management software that keeps your real estate association at the forefront of technology and a valuable resource to members and the community.